2-Day Seminar On Book Publishing 2.0

Austin, TX, July 02, 2009 -- you also know that lots of great books have never made the bestseller lists. As a writer, you're wondering:

* Aren't book sales just a reflection of the quality of the content?
* How should my book be promoted, marketed, and advertised?
* What's my best strategy for creating a bestseller?
* How does understanding my audience in depth help me market my book?

The answers to these questions are the central issues thoroughly addressed with training during the 2-day seminar, Book Publishing 2.0: Writing / Publishing / Marketing Your Book.
( http://www.BookPublishing2.com )

A team of five experts - Michael Drew, Dave Young, Chris Maddock, Mark Effinger, Rich Christiansen - provides the methodology, the insight, and the timing you need to simultaneously write your book and build your platform, effectively and efficiently, just like their many other successful clients, teaching authors how to:

* Jump-start the writing process
* Identify and move beyond the 7 Myths of the Book Industry that blind authors and keep great books from becoming bestsellers
* Learn all the major components of a rich marketing platform, including websites, blogs, seminars, keynote speeches, audio books, podcasts, Author Bio Videos, Book Trailer Videos, and social networks, both online & offline
* Establish a significant presence on the Internet
* Create a powerful 'centerpiece' for your marketing platform
* Reveal the swinging Pendulum of our country's mindset and attitudes

You'll learn winning tactics for implementing a persona-driven writing strategy for developing your blog, your website, and your book simultaneously. And you'll master eight quick methods for driving traffic to your blog, including:

* Content management systems & blog platforms
* Specific blog techniques for generating comments & engagement / enragement
* Creating rich content (video, slideshows, podcasts)
* Social bookmarking and blog-ranking sites such as Digg, del.icio.us, StumbleUpon, and Technorati
* Using membership sites to create stronger relationships with your audience
* SEO technique Do's and Don'ts
* Author Video Bios / Book Video Trailers
* PR syndication for your rich content

The Book Publishing 2.0 seminar ( http://www.BookPublishing2.com ) has been presented to audiences in San Francisco, California; Austin, Texas; Salt Lake City, Utah; and New York City, to rave reviews, like this one:

"The team of instructors are world class and at the top of their profession... solid fundamentals and excellent instruction." - Kim Hoyer, Factor X Solutions

The next Book Industry 2.0 seminar is in San Francisco, California, on July 11th and July 12th. For details, go to the Book Publishing 2.0 website at http://bookpublishing2.com/registration

About Promote A Book
Mike Drew, principal of Promote A Book, is a book marketing and promotion specialist, and veteran of the book industry. His five-point approach can take a good book and boost it to bestseller status. To date, he has played a key role in creating 47 national bestsellers, including "The Maker's Diet", by Jordan Rubin. The company can be found online at http://www.promoteabook.com and can be contacted by phone at 512-858-0040.