Online Articles on How to Write a Press Release

There are a number of items posted on Squidoo that will give you ideas and guidance on best practice when it comes to writing a press release.

They are, in no particular order:

How to Write a Successful Press Release

"Press releases first came about over 100 years ago when Ivy Lee, the father of modern PR, invented it for Pennsylvania Railroad, a client of his at the time.

"In the Internet Age, this form of PR has taken a whole new twist, as it's not just professional journalists who need this information, but also the multitude of bloggers and web writers."

How to Write a Press Release

"A press release is an important tool for suggesting to a journalist that you have a viable news story. To put this in simple terms, the press release is a psuedo- news story that tells about your product, service or company in language familiar to journalists."

Online Press Releases can do Wonders for your Business!

"Press Releases for SEO:
As releases are posted on major PR networks and made available for syndication via RSS feeds, this leads to the single most important benefit to organic search engine optimization. Namely, one-way incoming links.

"Press Releases for Direct Traffic:
Even mediocre press releases get many reads. If you choose a paid option on one of the major PR sites, you can expect at the very least several thousand views."

100 Great Reasons to Send a Press Release

"Good press releases are the perfect mix of journalistic objectivity and compelling copy. Press releases should be a regular part of your marketing strategy - whether your business is online or not. By adding press releases to your editorial calendar on a monthly (or at least quarterly) basis, you can boost traffic to your website... and through your door.

How To Submit A Press Release That Delivers For You....

"Always submit your press release in a style that is easy to digest for the editor, journalist/reporter that you are delivering it to. The people dealing with your submissions probably receive hundreds every single day, so if they receive one in bad shape they will instantly feel a little aggravated by it. Help themto help YOU."

Distributing Your Press Release by Using Twitter.

"When Barack Obama, the elected President of the United States of America, last posted on Twitter on November 5 he had over 90,000 followers, come the New Year though that number had grown to over 150,000 – despite the man not posting a word since election day!

"It seems like everybody is “Tweeting” - even the most powerful man in the world."

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